I joined Blueliner Bangladesh as a high school graduate waiting to be accepted by some US colleges and universities. I had nothing better to do except for hanging out with my friends, playing computer games and doing nothing. Well, that doesn't mean I just wished to get into the company and the company took me - but then again, it was somewhat like that. My cousins both worked at the New York office of Blueliner and my father was the COO of the branch in Bangladesh. So he coerced me into this job. I am still not sure whether I am grateful to him or not, but the balance is more biased towards gratitude.
Ok, so I got into this company. So what is this company about? The abstract description of the job that I got was that I was supposed to handle clients and customers. I got this notion from my designation - Customer Relations Associate. But the reality was different. I was to be a SEO and carry out online marketing. Until that day, I knew internet was only used for wikisurfing, downloading videos and music, maintaining a "cool" profile in hi5 and surfing through porn sites. Well, that is at least what I had been doing since the time I was introduced to internet. The first day in the office was weird, to say nonetheless. I was contacted by a certain person from the Blueliner India called Nagaraju Devullapalli, who used to be the SEO professional, or at least he claimed to be. I was introduced to a whole new potential of internet - internet and online marketing. He gave me a few links and told me to study the articles and write him a summary on SEO. Thus began my journey as a SEO apprentice. In these few months, I have come to learn a lot of stuff about the world of internet and I have made my prominence in Google's search engine result pages (SERPs).
Ok, back to the topic. What is this SEO? Even though Nagaraju gave me a few links, I searched Wikipedia and read the whole article. (I am a wikiaddict :D).........
What is SEO?
SEO is the acronym for Search Engine Optimization. According to Wikipedia,Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines/ niche search engines.
Well that is the definition of SEO. SEO mainly started out when Google was developed by two Stanford graduates. Before that online marketing was a non-existent word in the dictionary of internet. The main thing of SEO is to get higher rankings and to get completely listed in the major search engines. In order to do so, what one needs is links. Now, what are these links? Links are the currency in this part of the cyber-world. Basically, links are references to a website. I guess by now everyone knows what a link and a URL (Uniform Resource Locator) is.
The main strategy for SEO is link building. Professional SEOs would disagree with me; but to me, every strategy, from basic link building to social media marketing, eventually ends up at links.
Link Building
By now, I guess I have explained what is SEO. Now I move on to the process of link building.
It is a trite incident for any company or organization to own a website in the largest market of the world – the internet. But a company cannot just sit back and relax after it has created the website, it has to market it and make it popular – just like its products and services. That is whereSEO & Link Building
SEO & Link building are basically processes by which a website is made popular in the cyberspace. People have become increasingly dependent on search engines for their desired products or services. The displayed results of these engines are categorized by the rankings of the resulting websites in these search engines. Thus, the job of SEO & Link Building
SEO and link building exist in symbiotic relationship. Actually, link building is required for SEO. Link building is, superficially, a set of activities to increase the volume of traffic entering a website and alsoto improve the ranking of that website in the search engine directories it has been listed. This can be explained by the term “link popularity” – the amount of traffic visiting a site and also the ranking of that website. Link building is performed by first selecting sites in which the link for the desired website is to be put up and second, by requesting those sites to accept the deal. The first part may come off easy but the second one is the main obstacle. It is not as easy as it sounds – selected sites may not be at all interested to put up the link. The usual deal is “if you put up my link, I will put up yours”. But that does not always seem to work. There are other alternatives to it – like paying a website to put up the link. But that is not such a good option when you can put up your link for free at other websites!
To deal with the first part, the target keywords need to be set. The target keywords will be relevant to theMeta tags of the website, i.e., the heading on the browser. Fixing the target keywords is important because these keywords would define a website in the sense that the website will come as a result of the search of these keywords. So, if the website is “hot” enough in the search engine, it will most definitely come as the first result of the searched keywords. This requires keyword research (I will deal with this topic later).
2. The URL
3. The name and email address of the person who runs the site
4. The date you contact the person who runs the site and the date he or she responds
5. The resulting deal
6. The status of the deal
7. Verifying that the link is in place
8. Checking the site periodically for the link
This information must be checked and managed carefully as they are vital for the link popularity of a website.
As for the second part of the task, a letter has to be sent to the owner of the site to make the deal. The letter can be either computer generated or it may have a personal touch. It is always better to write the letter by yourself or even better if you make a phone call.
There are programs which have been developed for increasing link popularity. One such example is Zeus. This program will search sites and will also send requests to them. But the problem with this program is the requests it sends end up in the recycle bin. The number of available templates in Zeus is pretty low and hence the emails look pretty cold. The human psychology is the biggest obstacle in the path of success of automated link building.
The content and design of a website greatly contributes to the link popularity of that website. The link partners of a website should have relevant and compliment or similar content to that of the website. The linking section of a particular website should be made easy and also the rules for linking in the partner websites should also be checked. The website should be user-friendly so that it attracts the visitors and to make them keep coming back again. The presence of frames, the keyword density, and the content – all play a major role in link popularity.
As stated earlier, SEO and link building works together in a symbiotic relationship. Targeted link building reaches out to the online community to find your target audience and build your network, therefore increasing your traffic, while SEO enhances and effectively submits the website assets and assists in search engine placement.
It is imperative that the traffic analysis (I will come back to this) of a website is done after the link building campaign has been started. In that way, the effectiveness of the campaign can be understood. There are certain legal complications involving the link building techniques – the targeted site’s linking policies should be carefully studied before sending a request to link. Some techniques are approved by the search engines while others do not follow the rules and regulations. Thus, search engines tend to remove the site from their directories if illegal and deceptive ways of linking are used.
A carefully designed SEO andLink Building
In the following posts, I will describe various strategies of link building in details.
Ok, so I got into this company. So what is this company about? The abstract description of the job that I got was that I was supposed to handle clients and customers. I got this notion from my designation - Customer Relations Associate. But the reality was different. I was to be a SEO and carry out online marketing. Until that day, I knew internet was only used for wikisurfing, downloading videos and music, maintaining a "cool" profile in hi5 and surfing through porn sites. Well, that is at least what I had been doing since the time I was introduced to internet. The first day in the office was weird, to say nonetheless. I was contacted by a certain person from the Blueliner India called Nagaraju Devullapalli, who used to be the SEO professional, or at least he claimed to be. I was introduced to a whole new potential of internet - internet and online marketing. He gave me a few links and told me to study the articles and write him a summary on SEO. Thus began my journey as a SEO apprentice. In these few months, I have come to learn a lot of stuff about the world of internet and I have made my prominence in Google's search engine result pages (SERPs).
Ok, back to the topic. What is this SEO? Even though Nagaraju gave me a few links, I searched Wikipedia and read the whole article. (I am a wikiaddict :D).........
What is SEO?
SEO is the acronym for Search Engine Optimization. According to Wikipedia,Search Engine Optimization is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually the earlier a site is presented in the search results, or the higher it "ranks", the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines/ niche search engines.
Well that is the definition of SEO. SEO mainly started out when Google was developed by two Stanford graduates. Before that online marketing was a non-existent word in the dictionary of internet. The main thing of SEO is to get higher rankings and to get completely listed in the major search engines. In order to do so, what one needs is links. Now, what are these links? Links are the currency in this part of the cyber-world. Basically, links are references to a website. I guess by now everyone knows what a link and a URL (Uniform Resource Locator) is.
The main strategy for SEO is link building. Professional SEOs would disagree with me; but to me, every strategy, from basic link building to social media marketing, eventually ends up at links.
Link Building
By now, I guess I have explained what is SEO. Now I move on to the process of link building.
It is a trite incident for any company or organization to own a website in the largest market of the world – the internet. But a company cannot just sit back and relax after it has created the website, it has to market it and make it popular – just like its products and services. That is where
SEO & Link building are basically processes by which a website is made popular in the cyberspace. People have become increasingly dependent on search engines for their desired products or services. The displayed results of these engines are categorized by the rankings of the resulting websites in these search engines. Thus, the job of SEO
SEO and link building exist in symbiotic relationship. Actually, link building is required for SEO. Link building is, superficially, a set of activities to increase the volume of traffic entering a website and alsoto improve the ranking of that website in the search engine directories it has been listed. This can be explained by the term “link popularity” – the amount of traffic visiting a site and also the ranking of that website. Link building is performed by first selecting sites in which the link for the desired website is to be put up and second, by requesting those sites to accept the deal. The first part may come off easy but the second one is the main obstacle. It is not as easy as it sounds – selected sites may not be at all interested to put up the link. The usual deal is “if you put up my link, I will put up yours”. But that does not always seem to work. There are other alternatives to it – like paying a website to put up the link. But that is not such a good option when you can put up your link for free at other websites!
To deal with the first part, the target keywords need to be set. The target keywords will be relevant to the
There are certain facts that need to be checked repeatedly to ensure the improvement of the link building campaign:
1. The name of the site2. The URL
3. The name and email address of the person who runs the site
4. The date you contact the person who runs the site and the date he or she responds
5. The resulting deal
6. The status of the deal
7. Verifying that the link is in place
8. Checking the site periodically for the link
This information must be checked and managed carefully as they are vital for the link popularity of a website.
As for the second part of the task, a letter has to be sent to the owner of the site to make the deal. The letter can be either computer generated or it may have a personal touch. It is always better to write the letter by yourself or even better if you make a phone call.
There are programs which have been developed for increasing link popularity. One such example is Zeus. This program will search sites and will also send requests to them. But the problem with this program is the requests it sends end up in the recycle bin. The number of available templates in Zeus is pretty low and hence the emails look pretty cold. The human psychology is the biggest obstacle in the path of success of automated link building.
The content and design of a website greatly contributes to the link popularity of that website. The link partners of a website should have relevant and compliment or similar content to that of the website. The linking section of a particular website should be made easy and also the rules for linking in the partner websites should also be checked. The website should be user-friendly so that it attracts the visitors and to make them keep coming back again. The presence of frames, the keyword density, and the content – all play a major role in link popularity.
As stated earlier, SEO and link building works together in a symbiotic relationship. Targeted link building reaches out to the online community to find your target audience and build your network, therefore increasing your traffic, while SEO enhances and effectively submits the website assets and assists in search engine placement.
It is imperative that the traffic analysis (I will come back to this) of a website is done after the link building campaign has been started. In that way, the effectiveness of the campaign can be understood. There are certain legal complications involving the link building techniques – the targeted site’s linking policies should be carefully studied before sending a request to link. Some techniques are approved by the search engines while others do not follow the rules and regulations. Thus, search engines tend to remove the site from their directories if illegal and deceptive ways of linking are used.
A carefully designed SEO and
In the following posts, I will describe various strategies of link building in details.
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